Cannes Lions
RECREO, Mexico City / CINEPOLIS / 2019
Overview
Entries
Credits
Background
This is the first commercial made by Cinépolis and Coca-Cola together, celebrating ten years of union between the brands.
Execution
We used the song "Days" by The Kinks because it talks about those good and bad, but unforgettable moments that a couple experience throughout their lives. The interpretation utilizes a male and female voice, since the commercial talks about the relationship of a couple and we wanted to represent them both in the song.
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