Standard Chartered was entering it’s 6th year as Main Club Sponsor with Liverpool Football Club, ensuring that millions of fans were exposed to the banks branding on players shirts every week.

This had delivered our initial planned brand awareness, but to know is not to necessarily love. We wanted to engage fans in a way that would transfer their love for the club into stronger affinity for the Bank.

We would take them on a tour of the stadium never before seen. With unprecedented access to Anfield and some of the clubs biggest stars and legends as their guide.

But with the famous stand 'The Kop' due to be demolished in early 2016, we had to move fast!

All captured on location at Liverpool FC in just a 6 hour contracted production shoot day with the club, players and manager, we executed:

• A 2 minute Virtual Reality experience

• YouTube and Facebook films and 360 imagery for distribution via Liverpool Official pages and SCB databases

• On ground activations in SCB Branches, Expos and Retail Shopping locations across Asia, recreating the bright red Anfield locker rooms.

• Behind the Scenes ‘teaser’ film.

• Films and stills of rich content with players using the VR equipment for digital and social media ads (including versions spoken in Bahasa, Thai and Cantonese for local market use)

In testing, the agency identified a possible bottleneck in the technology and coded a bespoke VR player app to speed users through the experience. A innovation on an innovation that delivered 45% increase in projected footfa on day 1!