Cannes Lions

INSTANT KIWI/GIVE IT A GO LOTTERY GAME

SAATCHI & SAATCHI NEW ZEALAND, Wellington / NEW ZEALAND LOTTERIES COMMISSION / 2001

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A cheeky jogger steals milk from a farm gate every morning. The aggravated farmer decides to "Give it a Go", Instant Kiwi-style by having his prize bull provide the contents of the bottle.

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