Cannes Lions

INSTANT NOODLES

KOMACO, Seoul / YAKULT / 2006

Film

Overview

Entries

Credits

Overview

Description

Wangtoogung is instant cup noodle.Its USP is a 'Lid' that helps noodles to be cooked better.

Brand "Wangtoogung" means "Big lid" in Korean.A young girl is walking down the street.

She sees a Wangtoogung laying on the street.A man rushes down the street from the other side.He looks at his torn plastic bag and begins searching for something.The girl covers a Wangtoogung with her skirt.A sudden tension takes places between the man and the girl.BGM starts, "I don't know anything".Finally, the man gives up and turns away.

A honking car approaches.

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