Cannes Lions
KOMACO, Seoul / YAKULT / 2006
Overview
Entries
Credits
Description
Wangtoogung is instant cup noodle.Its USP is a 'Lid' that helps noodles to be cooked better.
Brand "Wangtoogung" means "Big lid" in Korean.A young girl is walking down the street.
She sees a Wangtoogung laying on the street.A man rushes down the street from the other side.He looks at his torn plastic bag and begins searching for something.The girl covers a Wangtoogung with her skirt.A sudden tension takes places between the man and the girl.BGM starts, "I don't know anything".Finally, the man gives up and turns away.
A honking car approaches.
Similar Campaigns
11 items