According to our studies, 80% of the videos for case studies are pretty much the same. They all have the same structure, with the problem, the solution and all those international journalists saying things about the idea. Some facebook stuff, a lot of logos, people´s reactions and finally the results, obviously including the ROI and other data that is almost impossible to calculate.In this context, and very close to Cannes’ deadline (when everybody is stressed editing their videos), we decided to launch this online application to promote the agency and have a little fun during this chaos. As all cases seem to be made by the same machine, we created that machine: The Case-O-Matic.

You could build up you case in a few minutes. Without stress. Being able to choose the budget for the campaign, the countries the idea reached, the reactions, and also if there were celebrities involved. Everything, filmed using the agency employees as actors. The final video even included the famous ROI, calculated automatically.

At the end, you got your case study ready to be shown to the world. And also, to show our agency´s profile to the advertising world.

We studied many many cases, to get every stereotype.We designed the machine in order to make it really simple to build a case. But also to give many options for people to choose from.We made videos recreating the ones shown in case study videos. The journalists from every country, the typical people reactions, the celebreties, some spontaneus acts, etc. All of them, using people of the agency as actors.We put everything together and then told all our friends in advertising about it.

- More than 10,000 videos created in the first 10 days, from around 50 different countries.- More than 50,000 page views.- Appeared in 45 advertising blogs.- Agencies' parties increased in a 30%.- More than 100,000 girlfriends, wives and lovers satisfied.

- 3,000 dogs now are walked at night.