Cannes Lions

INSTITUTIONAL

DDB BRASIL, Sao Paulo / PHILIPS / 2012

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Overview

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Credits

Overview

Execution

We came up with Map Biking, which was a campaign inside the Philips’ kiosk that encouraged people to ride bikes in order to learn more about Philips’ sustainable products. That was done in the virtual world through Google API’s, spread along the bike path.There were 4 bikes connected to Google Street View that generated electric power to the kiosk as they were being used.

Outcome

The campaign generated an increase in traffic over the 20 thousand people on Philips’ fan page. More than 2 thousand people participated in the campaign at the kiosk, generating 58,214 GW through the bikes.

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