Hong Kong is well-developed in financial sector, where people are accustomed to transactional payments such as Octopus, bank cards, Apple Pay, etc. WeChatPay, a mobile payment product from Mainland China, hopes to obtain potential users and build reputation through its first entry into Hong Kong.

1. Targeted Filipino maids group was reached through offline channels such as church, bank remittance, and leaders of the Filipino maid community. Social media, together with hands on coaching were used to form core users among the Filipino maids within short period of time and the product started to win reputation.

2. Once its reputation develops, more WeChat Pay users were obtained in Hong Kong through penetrated employers of Filipino maids.

3. Positioned on Mother's Day, brand stories focusing on "WeChat Pay Practices Inclusive Finance” were promoted on 6 major video websites. More articles from 7 key opinion leaders generated industrial significance of We Remit products, being widely spread on WAP, APP, and PC.