Remind directors of the largest agencies to watch the episodes, get involved with its quality content and have it on their radar for future campaign investments.

Therefore, we did not create a billboard with just one link to their content. We created one with 1400 transportable NFC tag links leading users directly to the YouTube channels content.

Surprisingly we ran out of them sooner than expected. 99.6% of the tags were taken and 21.8% of the removed tags were accessed.

The action met its goal. The 20 directors received the boxes and interacted with the experiments for two weeks and, especially, the agencies became aware of the channel contents of an innovative, practical and funway.

The Science Box became a hit among the most important Creative Directors from some of the largest advertising agencies in Brazil. The innovative direct marketing of the Science Box helped to boost YouTube/ManualDoMundo on campaign period:

+38% on views.

+51% on subscribers.

+38% on watchtime.