Exploring the concept of "connection", we designed the displays for all the SonyStyle Stores across America.

Observing how people use their Sony products, both as a means of entertainment and as a means of getting closer to others we developed the concept of a new "digital lifestyle". The project was highlighted by a complete brand package bringing together print, motion design and physical characters.

To complete the concept we developed a website for users to send their holiday messages from one online location to the SonyStyle store of the user's choosing, thus generating connections between otherwise total strangers.