Our solution is 'The World’s Shortest Limited Time Offer', a simple Facebook game application via which participants may win a 50% off coupon just by clicking the button. However, the chance is only for 0.1 seconds; the moment the digital clock shows a repeated pattern of digits.

It is 0.1second social gamification that maximises and visualises the excitement of limited offers in offline stores.

Result of only for a total 8.7 seconds campaign,

-The number of Facebook fans increased by 150%

-The growth rate is 2,000% faster than before

-Domino’s Pizza became the No.1 Pizza Brand on Facebook in Japan (overtaken Pizza Hut)

-In addition, the winning rate was only 9.2%.

The minimum amount of coupons brought the maximum result.