Description:

Vans created in Mexico City, a space where skateboarding and music live and can be enjoyed in the same place: House of Vans Mexico City.

https://www.vans.mx/HouseOfVans/

Instagram account: @houseofvanscdmx

https://www.instagram.com/houseofvanscdmx/

Brief:

We need that in a single image, we can visually synthesize that House of Vans is a space where skateboarding and music can be enjoyed in the same place.

Solution:

Some instruments of the musical bands that play at the House of Vans, such as the guitar, the piano and the bass, if we look closely inside have shapes very similar to the different skateboarding parks that can be found at the House of Vans.

Achievements:

Since this graphic campaign went live, registrations and attendees at House of Vans events have increased by +237% and, additionally, the followers of @houseofvanscdmx have doubled, reaching 95k followers on Instagram.