Cannes Lions

INSTRUMENTAL TOUCH

LEO BURNETT CHICAGO, Chicago / DELTA / 2014

Film
Case Film

Overview

Entries

Credits

Overview

Description

We partnered with world-renowned composer, experimental percussionist and drummer. With him, we created musical tones and notes using only Delta Touch2O faucets, their water and common household items. We then designed and built a “faucet drum kit” out of these items to be used in the film. The composer then performed a Motown classic about reliability, “(Reach Out) I’ll Be There” on this faucet drum kit to demonstrate that Delta Touch2O Technology is precisely in tune with your every touch.

Execution

Music was a key part of creating this film. We licensed the Motown classic, “(Reach Out) I’ll Be There” by The Four Tops. Then, we composed our own unique and original version of the song using the notes and tones he created using only Touch2O faucets, their water and common household items. The resulting music really helped complete our story of our reliable faucets being “precisely in tune with your every touch.”

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