Cannes Lions

INSURANCE

KNSK WERBEAGENTUR, Hamburg / HDI / 2006

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

You see a car driving on the freeway which is totally loaded with removal implements. While the driver is trying to throw a chewing gum out of the window a book falls onto a button that winds the window up, blocking his hand.

Outcome

All addressees were positively surprised about the unusual tonality of our direct mailing and considered the "hair-dryer-sponge" as an extraordinary gift. Our package caused large number of requests for HDI-insurance offers.

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