Cannes Lions

INSURANCE

DDB CANADA/VANCOUVER, Vancouver / BLUE CROSS / 2012

1 of 0 items

Overview

Entries

Credits

Overview

Description

Getting emergency medical treatment in American hospitals is expensive. If you don’t have insurance, some hospitals may not even admit you. So we created a series of radio commercials that demonstrate in a light hearted way how hospitals and doctors might make sure you have money to pay for your medical expenses. John Cleese plays the role of our Chief of Medicine.

Similar Campaigns

12 items

AN INDUSTRY FIRST: REAL-TIME CREATIVE DELIVERED PROGRAMMATICALLY

CARAT, London

AN INDUSTRY FIRST: REAL-TIME CREATIVE DELIVERED PROGRAMMATICALLY

2017, GOCOMPARE.COM

(opens in a new tab)