Cannes Lions
FRED & FARID PARIS, Paris / SOCIETE GENERALE INSURRANCE / 2015
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Welcome in a world where all problems can be solved in a simple manner.
In real life, it's never that simple : that's why Société Générale has an insurance service for every problem.
The first movie is about life accidents : a man arrives in a hospital with an arrow planted in his shoulder. He finds the help of a skilled specialist : a shaman healer who works at the hospital and who quickly finds the solution. Too simple.
In the second movie, two guys are discussing a legal problem : one of the two guys paid a mechanic but his car still isn't working. So the other guy simply takes an avocado out of his pocket. (Note : in French "avocado" and "lawyer" and lawyer use the same word). This avocado-lawyer quickly adresses the problem, counselling him like a real professional. Too simple.
In the third movie, an old lady is watching TV with her dog. There’s a big thunderstorm outside : suddenly, lightning strikes her house and damages the roof causing a huge water leak. The old lady is unfazed by this as she quickly fixes the problem with her laser dog. Too simple.
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