Cannes Lions

INSURANCE COMPANY

TBWA\ISTANBUL, Istanbul / ANADOLU SIGORTA / 2011

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Overview

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Credits

Overview

Execution

We created a billboard campaign for Anadolu Sigorta’s residental, automobile and office insurance products. For this execution, we have combined the vandalism aspect that the billboards are always subject to. Passersby tend to rip billboards, usually revealing bits of the older billboard ad underneath, leaving the visuals undesirably damaged. But this time, we used vandalism to our advantage. We placed several copies of the same visual on top of each other. And we have torn certain areas of the billboard, revealing yet again the same visual that is underneath. This simple idea let us convey Anadolu Sigorta’s message that their belongings would be replaced regardless of the bad things that could happen, and that ‘they would never lose with Anadolu Sigorta’.

Outcome

The billboards were yet another example of Anadolu Sigorta’s long-running and successful advertising approach. Spectators of the billboard attested that they were convinced about Anadolu Sigorta’s trustworthiness and that their belongings are safe with Anadolu Sigorta.

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