Cannes Lions

ANADOLU SIGORTA HOME INSURANCE

TBWA\ISTANBUL, Istanbul / ANADOLU SIGORTA / 2008

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People find home insurance to be unnecessary. We wanted to prove them wrong. A man arrogantly talks about its uselessness. His apartment is on the 7th floor. Their doors and windows are sealed and waterproof. Besides they're very cautious, especially about the water taps. As he’s explaining these facts, a pipe upstairs bursts and all the waterdrips through the ceiling. Still unaware of the situation, the man keeps on explaining why he findshome insurance unnecessary. By the time he's done talking, their home is halfway flooded.

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