Over 3.500.000 impacts, over 120.600.000 impressions, over 126.000 clicks on Project i7 website, over 850 young talents uploaded their best 3D, animation, video and music inside the contest website, and over 38.300 people saw the videos online and chose their favorite projects. The campaign also had a great impact and created buzz in sites, forums, blogs and offline media. Project i7 has shown us that it is possible to obtain a big impact and generate engagement and interaction with the target participants through an intelligent combination of media and without a big investment.