Cannes Lions
OGILVY & MATHER, Mumbai / VODAFONE / 2012
Overview
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Credits
Description
To promote the lower international calling tariff from Vodafone.
Execution
We designed a simple scale, where we replaced inch-marks with international landmarks from across the world, reinforcing the message that distance did not matter when you used Vodafone's international calling tariffs. This scale was sent across to a large number of our consumers.
Outcome
The Vodafone infolines saw a significant spike in inquiries related to the international calling rates.
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