Cannes Lions

INTERNATIONAL CALLING RATES

OGILVY & MATHER, Mumbai / VODAFONE / 2012

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Overview

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Credits

Overview

Description

To promote the lower international calling tariff from Vodafone.

Execution

We designed a simple scale, where we replaced inch-marks with international landmarks from across the world, reinforcing the message that distance did not matter when you used Vodafone's international calling tariffs. This scale was sent across to a large number of our consumers.

Outcome

The Vodafone infolines saw a significant spike in inquiries related to the international calling rates.

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