International Festival of Theatres for Disabled, wanted to be perceived as a cultural phenomenon, not a charity act.

The majority doesn’t perceive the disabled as actors. So, we made theatre posters and flyers out of things that people don’t perceive as posters or flyers.A joint team of agency and disabled actors themselves created over 70 pieces of original artworkEach of them read: You’ve never seen such a poster. You’ve never seen such actors, either.

A sticker put on each object carried additional information. In the same fashion, we made flyers out of handkerchiefs. All these materials were placed in various venues where our target goes: Clubs, cafes, etc.

A survey by Proteatr revealed that over 50% of audience came to see the performance because of our campaign. (For the two days, the house was full!)