For the majority, the biggest merit in a photograph is its so-called professionalism. We took this assumption and turned it upside-down. We chose the pictures most people would consider a failure. To define these, we coined up the word “Protography” – “proto” standing for primitive, naive photography (and also a reference to Proteatr). We did not alter the pictures in any way. We’ve just blown them up to make them look like a manifesto of spontaneity and sincerity.For our campaign, we took the simplest objects devoid of any artificiality. Twig. Sand. Stone. Chip of wood. Leaf. Again, we didn’t do anything to alter them. We took them as they were and stuck them to our posters.

A survey conducted by Proteatr showed that 65% of the visitors came to the exhibition because of our campaign.For 72% of the visitors who left their comments in the book, the protographs they saw were works of art.There are photographs, created by the people with special abilities. People, whose view is free of artificiality and whose works are not spoiled with stereotypes, studies and ambitions. If you fail to discover this facet, your idea of art will never be complete.