The unfinished story asked people to visit the T-Com content portal, where they could see 3 different endings, or even write their own ending and find the entertaining Internet content – video on demand, music, etc.In the same time phone booths were ringing across Slovakia. When answered a voice said: prekvapenie.com – very much like the opening sequence of the story. www.prekvapenie.com (“prekvapenie” means “surprise”) was pre-linked to the T-Com content portal.

The campaign was extremely successful; people wanted to see ending(s) of the story, so they all visited the T-Com content portal.

The campaign gave the consumers a true internet content experience, so T-Com launched in Slovakia as a brand delivering Internet content.