Recorder music is really only beautiful when you don’t have to listen to it! Particularly at Christmas. And therefore, Deutsche Telekom is emphasising honesty under the Christmas Tree for Winter 2004. Who’s interested in all the sentimentality anyway, when all that matters is presents and, above all, cell phones? In this charming way, we used German websites with high hit rates to reach private customers aged 14-49 who needed a break from Christmas sentimentality.