Cannes Lions
ANR.BBDO, Gothenburg / BREDBANDSBOLAGET / 2006
Overview
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Description
BackgroundBredbandsbolaget (The Broadband Company) are a leading edge ISP on the Swedish market. This TCV´s message is about a new offer "Trial without commitment" period.
Story.Our hero, a dog on a tight leash is finally released as a symbol of a freedom to choose.
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