Cannes Lions

INTERNET SERVICE

ANR.BBDO, Gothenburg / BREDBANDSBOLAGET / 2006

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BackgroundBredbandsbolaget (The Broadband Company) are a leading edge ISP on the Swedish market. This TCV´s message is about a new offer "Trial without commitment" period.

Story.Our hero, a dog on a tight leash is finally released as a symbol of a freedom to choose.

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