In the crowded China Smart TV market, the product definition of Smart TV is confused by other local brands.

An internet TV is not a real Smart TV. Along this direction we set a ‘real’ magic Smart Box to let consumers experience the various APPs that can be downloaded for free.

The activity attracted huge crowds (including foreign onlookers), and white collars from dozens of nearby office buildings have taken part in this interactive event. Over 4,000 APP toys have been taken away. A real-time on-the-spot broadcast counted 10,000. Viral videos have been uploaded and spread across the internet, on such UCC websites as Ku6.com, and youku.com. It has been transmitted on the Sina mrcro blogs at the same time from April 19th. Activity attracted increasing attentions and comments from netizens, receiving overall good reviews. Judging from the feedback, Samsung Smart TV stands out from other brands, and is deeply impressed in consumers' memories, and they are willing to experience Samsung Smart TV.