Cannes Lions

Interview Warmup

GOOGLE, Mountain View / GOOGLE / 2023

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Overview

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Overview

Background

Google Career Certificates have helped over 70,000 people learn the skills to qualify for jobs in fast-growing fields. But just as important as learning the skills to perform a new job, is learning the skills to land that job. This means knowing how to nail one of the most intimidating parts of a job search: the interview. So we set out to build a tool to help job seekers prepare for interviews.

Interviewing in a new field can be hard, especially if you don’t have access to friends, family or mentors in the field who can help you practice and prepare. That’s why we collaborated with job seekers to start building a tool that lets you practice answering questions selected by industry experts, and uses machine learning to transcribe your answers and help you discover ways to improve.

It’s your own private space to practice, prepare and get comfortable.

Idea

Interview Warmup lets you practice answering questions selected by industry experts, and uses machine learning to transcribe your answers and help you discover ways to improve.

With Interview Warmup, your answers are transcribed in real time so you can review what you said. You’ll also see insights: patterns detected by machine learning that can help you discover things about your answers, like the job-related terms you use and the words you say most often. It can even highlight the different talking points you cover in each answer, so you can see how much time you spend talking about areas like your experience, skills and goals. Your responses aren’t graded or judged and you can answer questions as many times as you want. It’s your own private space to practice, prepare and get comfortable.

Strategy

Preparing for interviews will always take a lot of work, but we hope Interview Warmup can make it a little easier for anyone to become more confident and grow comfortable with interviewing.

Since launch, Interview Warmup has had 1.5M users and 2M interview questions answered. 87% of respondents in the product feedback form said they’d use Interview Warmup to prepare for their next interview. Many job seekers who responded in our feedback form have told us that Interview Warmup has already helped them land a job.

Execution

Throughout the execution of Interview Warmup, we did our best to meet users where they are. The interview process is inherently stressful, so it was critical that we made Interview Warmup feel like a safe space that is helpful yet free of judgment. We made sure that the insights (the patterns detected by machine learning that can help you discover things about your answers) don’t come off as though they are rating or scoring you, but instead help you reflect on your own answers.

We also know that many job seekers are busy and it is hard to find time to prepare for interviews. That’s why we wanted to create an intuitive experience that is easy to use and helps you go straight into practicing. We also wanted a voice-first experience that felt reflective of a real interview.

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