Cannes Lions

Into Chaos

BIBORG, Paris / UBISOFT / 2016

Film
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Overview

Entries

Credits

Overview

Description

Three “what if documentaries” of 13-minutes exploring the credibility of a pandemic apocalypse, its human and social consequences. A constant back and forth between Tom Clancy’s The Division universe and the real facts immerses us into the darkest of the worlds, and it may very well be ours.

We didn’t want people to play it like it’s the end of the world. We want people to actually feel like it could be the end of the world! To immerse the gamers into this collapsed version of New York City.

Execution

We shot in Berlin, Malmö and New-York in one month.

Outcome

1 Million View after two weeks on YouTube without paid media

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