DDB PARIS, Paris / UBISOFT / 2017
In February 2017, Ubisoft launched a new video game license : “For Honor”, a multiplayer action fighting game in which the gamer is immersed into the the heart of an epic battle.
He has 3 warriors to choose from: a Knight, a Viking or a Samurai and lead them into an epic and gory medieval combat.
For the launch, we had create awareness around this brand new game license in a hyper competitive market of already existing franchises.
We also had to show how incredibly realistic the game feels.
We created “In The Heart of The Battle”, an immersive 360 VR experience that plunges the viewer directly on the battlefield. We follow a Knight as he fights through swarms of enemies. It’s a disorienting and chaotic experience, true to the feeling of a real battlefield. There is nothing beautiful here : swords clash, fire rains from the sky and blood is shed. Throughout the experience, a voiceover which is an ode to Honor serves as a counterpoint to the chaos on the battlefield.
We wanted to show the rawness and brutality of a battlefield and make the gamers feel there. Rendered in 8K and seen in the Oculus Rift, the experience is mesmerizing: from the blood trickling down in the puddles of water on the ground, to the fire arrows raining from the sky and the incredibly realistic sunts, the film is a true rendition of the game’s warrior spirit.
GREY WORLDWIDE MIDDLE EAST NETWORK, Beit mery
2007, DOHA ASIAN GAMES 2006