Cannes Lions

NEED FOR SPEED: UNDERGROUND 2 COMPUTER GAME

BLOC MEDIA, London / EA GAMES / 2005

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This campaign was created to promote the computer game 'Need For Speed: Underground 2'. The game allows players to customise the cars and awards points and driving skill for highly customised vehicles. The campaign involves the consumer in the customisation of a Nissan 350Z - (one of the cars featured in the game).

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