“See where your music takes you” brings you on an unexpected visual journey through YouTube Music’s amazing catalog. We brought to life the YouTube Music app through a seamless combination of, both new and old, official and fan-created music content. The Chemical Brothers’ ‘Go’ soundtrack was the perfect pairing to provide the momentum and enthusiasm for our journey.

The YouTube Music launch video brings together the most iconic music videos on YouTube with the incredible fan-created or fan-uploaded unofficial content that makes YouTube’s catalog one-of-a-kind. The video blends these seamlessly together, just as the YouTube Music app does.

After scouring thousands of music videos in search of visual threads, we ultimately combined 90 clips ranging from Bob Dylan to Kanye West to covers of “Frozen” in an edit that takes the viewer on an incredible journey. The Chemical Brothers’ track drives the video as beats and lyrics are matched to the imagery, which comes together to create a journey that captures the essence of the YouTube Music experience.

In conjunction with the video, we created a playlist with all the songs featured in the video. As well as social prompts where fans could guess what songs were in the film - to keep the discovery and magic going.

The YouTube Music app has been downloaded 10 million times and counting.

The video has received over 3 million views (without paid promotion), with thousands of shares and over 15,000 new YouTube Music channel subscriptions.

We trended globally on Twitter and and on national outlets. In the week following the launch, we had a lot of social chatter mentions thanks to the the support of our home-grown star, Justin Bieber, telling his fans to download the app.

As of April 2016, we have seen over 2 billion total impressions.

And we also received a lot of positive press and pick-up from The Verge to WIRED to Rolling Stone and AdAge - 300 outlets and counting.