Cannes Lions

Invisible Man

DDB SPAIN, Madrid / VOLKSWAGEN / 2018

Film
Demo Film

Overview

Entries

Credits

Overview

Description

An invisible old man speaks to the camera while sitting in the garden of his house in the evening. He tells us the story of his life. He has had a successful career as an actor and has rubbed shoulders with la crème de la crème. As he speaks, we see photos and posters that reflect a brilliant career. Finally, the invisible man explains that he only has one thing left to do and that he thinks it is too late to do it: a car movie. That's when the Audi Piloted Driving, the car that drives itself, appears.

Execution

Our idea depended 100% on its main character. We were faced with a casting where we couldn't see the character's physical appearance. But there were other elements that were important: his voice, his way of moving, his way of expressing himself. We were looking for a credible character, who rather than acting out a script would tell the story of his life. We wanted one of the actual performers of the role of the invisible man and we wanted him to play no role for once, but to be natural and relaxed enough to be himself in front of the camera. We looked for actors from various countries, actors with different degrees of experience. Finally we found a veteran actor whose qualities were exactly what we were looking for: his voice, his experience, his gestures... only him could tell this story.

Similar Campaigns

12 items

1 Cannes Lions Award
Sad Cars

DDB, Paris

Sad Cars

2022, VOLKSWAGEN

(opens in a new tab)