Two interactive banners were designed to reinforce Jaguar's focus on the performance element of the brand. With a renewed emphasis on the machines (read: engine) inside the Jaguar, the banners invited users to take a virtual test drive while online. Users were able to move a Jaguar S-TYPE or Jaguar XJ within the banner and discovered written messaging throughout the banner experience. With attention to a new generation of Jaguar consumers (owners and prospects), the use of interactive media has been a high priority for the brand. Built using Enliven technology, the banners deliver the energy of the brand's modern personality - a powerful blend of art, performance and technology. With regard to the creative look and feel, the tone of the copy was younger and more casual than the target might expect to see from Jaguar. This served to attract attention and to address potential buyers in their own language. The interactive element (users could control, or drive, a Jaguar directly in the banner) attracted users to interact with banners and challenged perceptions that Jaguar is an archaic brand.