The objective was to promote Land Rover’s spirit of adventure to off-road enthusiasts and acquire new customers in the saturated 4x4 market. We needed a giveaway that is not only a genuine extension of the Land Rover vehicle, but one that has a real purpose too.

We designed the Land Rover Bottle Cap.

Apart from being a peak cap that protects you from the sun, The Land Rover Bottle Cap acts as a water collection device that you can drink from.

500 caps are being used via dealers, Land Rover experience centres and for promotional campaigns to engage outdoor enthusiasts. As a result the Land Rover Bottle Cap has had 83% more brand recall than traditional promotional merchandise, because much like a Land Rover, The Land Rover Bottle Cap goes above and beyond.

That’s why we designed the Land Rover Bottle Cap.

Water is scooped into the cap where a watertight layer of fabric allows approximately 1L of water to be contained.

A specialized mesh lining on the inside allows water to flow through to the drinking nozzle, but stops particles, sand, stones and other debris from passing through.

This mechanism helps you take advantage of drinkable water, keeping you better hydrated.

Land Rover Bottle Caps were given-away to off-road enthusiasts. A tag inside invites the user to book a test-drive.

Resulted in 83% more brand impact than traditional promotional merchandise.