We created several ad templates comprising TV, Tablet and Smart Phone visuals. The ads were placed on the right page of the newspaper. Editorial pictures (on the facing left page) were extended into the blank spaces of our visual.

The newspaper’s in-house designers moved the artwork up or down depending on editorial content. Each ad was only finalized the night before it ran, and no two looked the same.

The ideal industry standard click through rate is 0.09%. Our daily snap through rate (against mobile download figures) is 16.1%.

During the campaign period, there were 186,288 new downloads (iOS and Android), and 381,399 total app upgrades (from readers who already had The Star Mobile app). All this from a total readership of just 1.6mil.

More importantly, iSnap helped readers experience the news in a way like never before. The humble newspaper (considered by some to be an outdated medium) was dramatically and irrevocably pushed to the forefront of the 21st century with iSnap.