Cannes Lions

ISOVER

JVISION, Moscow / SAINT GOBAIN / 2012

Overview

Entries

Credits

Overview

Execution

To realize this idea we created a promo-site with the ability to fill up a form for the promo-action: Change the body comfort to the house comfort.To support this action we started a media-campaign with banners on video platforms and websites about the house building. We also did some massive PR-support in blogs.

Outcome

As the result, ISOVER brand positioning was organized in the most efficient way: the target audience had interesting entertaining content, which helped to distribute the information about the brand and the product.We brought the brand to the Internet and gathered the loyal audience for it by most positive wayOutreach in blogs and SM -1 800 000 usersOutreach in entertaining websites - 2 730 000 users Professional forums (incl. house building) - 3 590 000 usersaudience crossing - about 35% so totally is 2 500 000 unique users for 5 months of compaign

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