Cannes Lions
I.T. SOLUTIONS
OGILVY NEW YORK, New York / IBM / 2010
Overview
Entries
Credits
Overview
Outcome
Initial results include:•+54% - Year-over-year increase in midmarket revenue.
•+64% - Year-over-year increase in IBM Business Partner revenue.
•Overall openness to doing business is up for IBM in the midmarket space.•Great company characteristics up +13 (especially industry expertise).
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