As part of Tinder’s first-ever global campaign, this image celebrates just one of the many possibilities a swipe on Tinder might lead to—finding someone to go to heaven with.

Tinder's challenge to us was bigger than a change of brand perception—it was a change of dating perception. Today, there’s a new generation of people who aren’t jaded by dating. They’re not bound to the constraints of traditional relationships. Instead, they’re forming their own definitions of relationships and love and happily ever after.

These OOH placements ran in eleven countries— US, UK, Germany, Australia, France, Spain, Brazil, Mexico, Indonesia, Vietnam, and India. They are part of Tinder’s first ever global campaign, and this is Tinder’s most prolific media buy to date. The campaign reminded everybody exactly why Tinder is the #1 dating app in the world, and reshaped the public’s perception about the app. Sure, hook ups may happen here, but so do an infinite amount of other possibilities as well.