We created a practically unlimited ad with 204 pages!If a user browsed through all those pages, the system made a loop and went back to the first page. It was possible to leave from any page and return to the magazine or visit the iConta site directly. And how could the media allow for an unlimited ad? Better yet, what would be the cost of a never-ending ad?We also achieved an almost unlimited profitability, as we published 'countless' pages by purchasing only 1 page, conveying the product's attributes in the platform in a highly unique, previously unseen way: in numbers...

The cost of 1 page on Veja's digital version is R$40,000.00. The cost of publishing 204 pages would be R$ 8,160,000.00 - not considering the loop, which would push the ad's value to infinity.204 Ada on the digital version of Brazil's largest magazine + 1 great idea = R$ 40,000.00.

This action, in association with other digital activations in video, generated 4.2m views of the campaign videos on Itau's brand channel on YouTube; 138,000 tweets and Brazil's #1 trending topic, and 2nd place among worldwide trending topics.In terms of business, we were able to create interest in the account. The campaign generated 37,000 leads for the 'open you iConta here' button.