Cannes Lions

It's In Our Blood

OGILVY & MATHER, New York / NASCAR / 2016

Film

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Overview

Description

The first thing any of us ever did was race. Just to be conceived, we raced. And after we won that race, we never stopped racing. It’s in our blood, our DNA, and that drive is at the core of NASCAR. Our anthem spot takes hold of that truth, and portrays some of the races we’ve undergone throughout our lives, and the intense, innate emotions involved with every one of these races. Whether it’s siblings racing to the bathroom in the morning, a couple rushing to the remote control, competitors on a treadmill, neighborhood kids on a bike, or a group of kids in a foot race, our spot shows that no matter how big or small the race, we’ll feel the same emotional lows of losing and the incredible highs of winning. And NASCAR understands that better than anyone.

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