Cannes Lions

Madden NFL 16

HEAT, San Francisco / EA GAMES / 2017

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

On its 27th year, Madden faced the threat of being trapped in the shadow of its past success. In order to overcome this, we desperately needed to recruit new gamers, while winning back veteran fans. To do this, we created content reflecting everything our audience loves — from fast cars, to dinosaurs, to skinny little Hollywood actors. Kicking-off with a 5-minute Bollywood-action film, followed by a puppet spin-off series that kept people guessing. We created a pop-culture spectacle that drove Madden conversations all season-long. By its end, our over-the-top extravaganza stole the hearts of the Internet, while helping Madden break records.

Similar Campaigns

12 items

1 Cannes Lions Award
FIFA21 x Midnight Ramadan League

adam&eveDDB, London

FIFA21 x Midnight Ramadan League

2022, EA GAMES

(opens in a new tab)