We asked for the help of some of summer’s main protagonists. The ones who on the beach, at the pool or in the park attract the attention of all those present: THE SUNBURNT.Thanks to a media concept that was also a product demo at the same time, we wrote catchy headlines on the skin of our heroes’ backs. Every time THE SUNBURNT appeared in a park they became the main source of conversation (and amusement) for those present.

Les Cosmetiques sun cream product awareness increased notably among Milanese people, as well as its sales that rose by 26% in Carrefour supermarkets in and around Milan.