Cannes Lions

RECYCLING BAGS

LEO BURNETT TAILOR MADE, Sao Paulo / CARREFOUR / 2013

Presentation Image
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

In Brazil, supermarket shopping bags are widely used as trash bags. So, we decided to use them as a media and we produced them with specific colors and instructions to show what kind of materials should be discarded in them: paper, plastic, metal or glass. So we transformed plastic shopping bags into an ally to help recycle rubbish. To further reduce the environmental impact, the bags are made of biodegradable material. The recycling bags were distributed in test Carrefour stores in São Paulo, Brazil.

Outcome

The response was extremely positive, with a lot of coverage by the local media and in their own supermarkets. At the same time as Carrefour helped the environment, it has been recognized as an environmentally friendly company by its customers.

Similar Campaigns

12 items

SPACIAL ACTION

PUBLICIS SPAIN, Madrid

SPACIAL ACTION

2024, CARREFOUR

(opens in a new tab)