Cannes Lions

CARREFOUR SUPERMARKET

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / CARREFOUR / 2009

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Creative concept: Carrefour's clients create 'special' associations to face the crisis with optimism thanks to Carrefour. This campaign is the first step towards a new brand positioning “Carrefour suits you”. Crisis or not crisis, your life has to move on, you have to continue eating, dressing and enjoying…Carrefour is the big hand that let the customers access to the things they need. Carrefour satisfies the costumer needs because it is able to adapt to their lifestyle. It’s been always like that and it will stay so in this difficult circumstances.It establishes a closer and more emotional complicity connexion with the customer.

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