Cannes Lions

CARREFOUR

HAVAS MEDIA, Puteaux / CARREFOUR / 2014

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Overview

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Credits

Overview

Execution

Through the use of Google Street View Technology, we created a social-shopping experience that was accessible both physically and virtually. By utilizing Google Maps technology, we mapped every square foot of a the retailer store so consumers could rotate and click their way through the entire store using their mobile-devises, tablets, desktops and selected interactive outdoor ads. Consumers could spend time navigating across the supermarket sections, discovering new products and collect hidden gifts though this virtual game. Customers could also login to the dedicated website from their home or work, and spend time within the hypermarket virtually discovering Carrefour’s products.

Outcome

• Over 10, 000 connections every day.

• 3.30 minutes per session.

• 60,000 kms explored in the virtual supermarket, 1.5 laps around the world

• Customers returned to visit the virtual store almost each day sharing it proudly on social networks.

• 180,000€ worth of gifts were given based upon transactions

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