Cannes Lions
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / CARREFOUR / 2010
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A group of cowboys in a typical scene from an american film are herding supermarket trolleys, as if they were cattle. One of the cowboys explains that herding wild trolleys is not easy, but it is a worthwhile job because with Carrefour's offers people are going to need more trolleys and when he sees people happily shopping he will feel rewarded. Finally, we see how they herd all the wild trolleys to a corral at the entrance to a Carrefour supermarket.
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