Carrefour redefined the ”Purdue” of Ghost Festival - “More Creativity, More Sincerity”.

One culture, two ways of sacrifices. Not only pass down the ancient culture,

but also shorten the distances between two generations.

We recorded some young people from all walks of life, showing their respect from their “sacrifices”. Furthermore, Carrefour also launched the “PengPai tablecloth”, which created a lot of buzz.

The tablecloth enabled young people to carry out the ‘Purdue’ in an easy and fast way. We used social media and word of mouth to continue the concept and created higher and higher voice online.

Different from the past, Carrefour launched the “PengPai tablecloth”, which created a lot of buzz. The tablecloth enabled young people to carry out the ‘Purdue’ in an easy and fast way. Combined with the concepts of the Internet videos, four kinds of featured tablecloths were designed. This brought a buying trend from the public,

and the media also competed for coverage. The digital voice soared, defeating the opponents.

In effect of word of mouth, social spreading, combined with the media,

the idea of “More Creativity, More Sincerity” exploded.

We raised the visibility of Carrefour and created the greatest voice of all time.

The total voice of digital community reached 25.77 million,

and the total number of engagement reached up to 534,000.