Strategy :Integration: to nourish the festive and magic claim of the event with a pedagogic speech explaining how to play the game Le Mois Magique Carrefour.Rupture: to adopt a different creative tone and approach from the other media.Implementation:The idea: to put in images in a funny and absurd way the mechanism of the big game,An innovating format – 100% video banners – for the on line GP campaignA dedicated website presenting the whole sales event and providing the net surfers with the tools for broadcasting the campaign.

- A click rate never reached: 3% over the 4 days of the teasing phase (10’’ spots with no branding) and 3.48% the day of the 30” films broadcast.- The best audience ever on a Carrefour event website: 500,000 visits in 15 days, including 60% generated by the video advertising.- An excellent video download rate of 43%