The greatest challenge of the century is the ecological transition. But it won’t happen without a food transition. As conventional agriculture is the #1 cause of global warming and biodiversity loss. In addition to this heavy environmental cost, there are health and social consequences. Obesity is increasing. And the condition of farmers is more precarious than ever. 

There are also, unexpectedly, business costs. The distribution model based on price wars, low-quality food products at low prices, is becoming increasingly unprofitable for the players who set it up. As margins are getting lower and field yields keep declining. Obviously, everybody is losing. The planet, consumers, farmers and even retailers.

Challenge: As the inventor of the hypermarket in France, we have historically been part of the problem. We were tasked to accelerate the transformation of the company from a price war model to a food quality model, and establish ourselves as the responsible leader of the food transition for all in our ten countries.