The traditional “Pudo” during the Ghost Festival is a great religious event in Taiwanese culture, and also an important sales event for retail annually. However, the younger generation has less interests towards Pudo, they even consider it as a superstition among the older generation. How Carrefour catches the younger generation’s attention is the challenge during the Pudo season every year.

The young people in Taiwan like to know and discuss issues such as zodiac and fortunetelling through the Internet and social platforms. “Mercury retrograde”, especially, has caused heated discussions in recent year. Coincidentally, the Pudo season and the Mercury Retrograde falls in the same time frame in 2019, therefore we come up an idea, Zodiac meets Pudo, which combines Pudo with zodiac topics of interest to young people. Started with a resonating video and added on different interactive contents on the event site, social media and word-of-mouth to interest young people on Pudo topic.

Through the daily clips of a mother and daughter, Carrefour brought out the thought of "Different beliefs have the same will". The video went viral on various social platforms, such as Youtube, Facebook and IG. Adding on a fortune-telling campaign, social content, WOM, and store promotion, Carrefour's brand sound volume and favorability have reached the industry first in the period.

* The video drove positive feedbacks and received over 25,000 likes and 5,000 shares on Facebook within 5 days.

* The website gained over 685,000 visits and extremely high interaction rates. The website created an ultrahigh interaction rate, 2 out of 3 visitors who visited the website did the quiz for fortune-telling.

* Moreover, the website successfully directs over 37,000 purchases to our Carrefour online shop.