Eurobest

It's In Our Spirit

BBH, Singapore / ABSOLUT VODKA / 2021

Film
Demo Film

Overview

Entries

Credits

Overview

Execution

While all productions undertaken during the pandemic faced practical challenges, ours was a bit more colossal due to the involvement of 4 influencers from around the world.

The idea (step out of virtuality to experience a moment together IRL) meant 70-80% of our film would be in CGI worlds that best represent each protagonist. But the final scene when they all come together had to be live action.

But how do you make it feel real when Tessa and Ricki are stuck in the US, MNEK in the UK and Jolin in Taiwan? We shot the main scene in LA and used a combination of green screens, masking, and doubles to recreate the finale.

We also had a dramatic transition moment where all the characters break through virtuality and enter the real world. This was achieved with a Scorpion camera where the actors jumped through candy glass at 500 FPS.

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